Export Awards 2011
Sir George Quigley, Chairman , Short Brothers plc will chair the judging panel which includes:
Prof. Frank Bradley, Michael Smurfit School of Business
Mr. Terence O'Rourke, Managing Partner, KPMG
Dr. Christina Gates, Tomkins & Co and President of the Institute of International Trade
Dr. Constantin Gurdgiev, Economist
Dr. Tom McCarthy, Chief Executive, Irish Management Institute
Mr. Padraic White, former Chief Executove of IDA Ireland
Areas of focus include:
The judging criteria are as follows:
Level and sustainability of export sales:
Quality of the export marketing strategy:
If a business has been successful in the Irish Export Awards previously, it is important that they clearly detail what has been achieved since their most recent success in the Awards, i.e. new marketing strategies, entering new markets, introduction of new technology, new products etc.
Prof. Frank Bradley, Michael Smurfit School of Business
Mr. Terence O'Rourke, Managing Partner, KPMG
Dr. Christina Gates, Tomkins & Co and President of the Institute of International Trade
Dr. Constantin Gurdgiev, Economist
Dr. Tom McCarthy, Chief Executive, Irish Management Institute
Mr. Padraic White, former Chief Executove of IDA Ireland
Export Awards Judging Guidelines
All information will be treated as strictly commercial-in-confidence.Areas of focus include:
- The degree of innovation in the marketing strategy
- Export growth achieved and the ability to sustain that growth
- Evidence of sustainable competitive advantage
- Value and contribution of exporting to business expansion
- The overall company commitment to international business
The judging criteria are as follows:
- Sound capital base and solid employment position (Part Two)
- Substantial net profit
- Sufficient capital (cash and resources ) to support export activity
- Employment position and impact of export activities over time
Level and sustainability of export sales:
- As a proportion of total sales revenue
- In terms of value, and year-to-year percentage change in value, over the last two years or since the applicant commenced exporting
- Total export earnings from major overseas markets
Quality of the export marketing strategy:
- Quality and scope of your international marketing strategy
- Innovation in marketing activities and in product/service features
- Strategies to promote and enhance brand awareness in export markets
Notes:
Special emphasis should be made on the contribution of innovation (for e.g. marketing strategies, new technologies etc) in achieving export success.If a business has been successful in the Irish Export Awards previously, it is important that they clearly detail what has been achieved since their most recent success in the Awards, i.e. new marketing strategies, entering new markets, introduction of new technology, new products etc.
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